Visual identity and design system for a London-based financial data firm.

In early 2020, as Creative Director at, we were tasked with breathing new life into the firm's brand and visual identity.

Visual identity

Development of a new visual language, including full branding guidelines.

Website redesign

Website architecture, design and animations.

Event materials

Event and trade show materials to align with the new brand.

Marketing and promotion

Applying the brand in large spaces and advertising.

Brochure materials

Printed materials for events and client meetings.

Stationery and materials

Extending the brand through corporate communication materials.

Then and now

Drag the line to compare where we started to see how far we've come.

Color B/W

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