Visual identity and design system for a New York-based financial data firm.

In early 2021, as Creative Director at SmallGiants.agency, we were tasked with breathing new life into the firm's brand and visual identity.

Visual identity

Development of a new visual language, including full branding guidelines.

Website redesign

Website architecture, design and animations.

Product awareness video

Full video production, from storyboard and illustration to video creation.

ESG solutions video

Short product video outlining the firms solutions in the ESG space.

Event materials

Event and trade show materials to align with the new brand.

Marketing and promotion

Applying the brand in large spaces and advertising.

Stationery and materials

Extending the brand through corporate communication materials.

Then and now

Drag the line to compare where we started to see how far we've come.

Color B/W

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