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Visual identity and design system for an LA-based global indexing company.
In early 2020, as Creative Director at SmallGiants.agency, we were tasked with breathing new life into the firm's brand and visual identity.
Visual identity
Development of a new visual language, including full branding guidelines.
Website redesign
Website architecture, design and animations.
Index performance comparison tool
UI design for a complex financial index comparison tool.
Climate change video
Award-winning video to promote Wilshire's efforts in creating a climate-friendly index.
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Event materials
Event and trade show materials to align with the new brand.
Brochure materials
Printed materials for events and client meetings.
Marketing and promotion
Applying the brand in large spaces and advertising.
Stationery and materials
Extending the brand through corporate communication materials.
Then and now
Drag the line to compare where we started to see how far we've come.
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