Visual identity and design system for an LA-based global indexing company.

In early 2020, as Creative Director at SmallGiants.agency, we were tasked with breathing new life into the firm's brand and visual identity.

Visual identity

Development of a new visual language, including full branding guidelines.

Website redesign

Website architecture, design and animations.

Index performance comparison tool

UI design for a complex financial index comparison tool.

Climate change video

Award-winning video to promote Wilshire's efforts in creating a climate-friendly index.

Event materials

Event and trade show materials to align with the new brand.

Brochure materials

Printed materials for events and client meetings.

Marketing and promotion

Applying the brand in large spaces and advertising.

Stationery and materials

Extending the brand through corporate communication materials.

Then and now

Drag the line to compare where we started to see how far we've come.

Color B/W

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