Medusa is a London-based luxury skincare concept inspired by mythology, modern ritual, and disciplined design. As Creative Director, I led the development of a new brand and packaging system to establish a refined, scalable identity across face, body, and hair categories. Grounded in research and regulatory considerations, the work focused on defining a clear product hierarchy, visual language, and naming architecture. Working across packaging, mockups, and spatial applications, the project translates ideas of strength, balance, and restraint into a cohesive system that allows the brand to express elegance and intention consistently across physical products, retail environments, and digital touchpoints.
Brand guidelines
A new visual identity informed by client and competitive research, codified in a centralized brand book.
Colors and textures
Defined color and texture pairings establish a clear visual language for each product category, using material-inspired imagery to create distinction while maintaining cohesion across the range.
