SymbolSend is a UK-based application that aids nonverbal individuals’ communication, with the help of a teaching method called Picture Exchange Communication System or PECS.
SymbolSend approached SmallGiants in 2022 to completely overhaul their marketing efforts, raise the company’s profile and improve engagement. As Creative Director at SmallGiants, I led the creative team in the creating of a new visual identity with a more playful, uplifting and optimistic spirit, from brand guidelines through to a new marketing website design, along with the creation of a series of promotional videos.
Website design
Design of the marketing website for the startup to explain the product offering and describe the company story.
Product video
Combining stock video, illustration and animation to summarise the core offering and functionality of the application.
About video
An interview with the SymbolSend founder, mixed in with B-roll footage and animation to explain the genesis of the startup.
Social media
Engaging social media visuals to raise the profile of the startup.
Then and now
Drag the line for a snapshot of the brand development.
