User interface design for a New York-based startup application connecting users through lists.

Lystr is a New York-based startup offering a social media application to connect like-minded users through the creation of shared lists. In 2023, as Creative Director at SmallGiants, I was tasked with developing a new visual identity for the app, centered around the themes of community and shared interests. I then worked through the user experience and interface design, ensuring a seamless and engaging experience across both mobile and full-screen desktop views. The goal was to create a visual language and user journey that would resonate with users and foster connections through their hobbies and passions.