Beazley Security is a global cybersecurity firm dedicated to helping clients build resilience against cyberattacks, leveraging its expertise in protection and recovery alongside Beazley Insurance’s risk mitigation capabilities. As Creative Director at SmallGiants.agency, I led the rebranding process from the former "Lodestone Securities" to the new identity, "Beazley Security." My role involved crafting a fresh visual identity and designing a new website to effectively showcase the firm’s services and brand. This included developing custom visuals and animations that not only communicated their cybersecurity expertise but also enhanced user experience while reflecting the company’s core values.
Brand guidelines
A new visual identity based on client and competitor research and documented in a central brand book.
Website design
Full design and development of the company’s new website, including re-architecture of high volume valuable content, tech SEO strategy and setup, animations and fully editable CMS.
Event materials
Design of event materials for trade shows and hosted events.
Office branding
Extending the new identity throughout working spaces
Print design
Print design for marketing and sales materials.
Then and now
Drag the line for a snapshot of the brand development.
