PMInsights is a financial investment data company located in New York that offers investors objective, market-driven datasets and analytical tools to enhance their private market analysis.
As a close working partner with PMInsights, I have provided creative direction on their emerging brand identity since the early stages of the company, working with them to create a brand and visual identity that reflects their fresh approach to private markets investment data, supporting their growth with a new website design and ongoing support across their digital touchpoints, along with the UI design and development of a financial application with full integrations of the company data.
Website design
Redesign of the marketing website to showcase the company's unique private company pricing capabilities. Through elevated branding, SEO optimisation and more insightful content, traffic to the website increased by 68% following the relaunch.
App design
Front-end design of the company's financial application showcasing the range of data across private company markets.
Social media
Working closely with B2B marketing digital marketing experts to create engaging social media visuals based on comprehensive digital research to increase ROI.
Then and now
Drag the line for a snapshot of the brand development.
