iBoxx indices provide benchmarking and liquid, tradable index solutions that track global bond markets, enhancing liquidity and transparency within the fixed income sector. The iBoxx team sought to present their offering in a compelling way that would set them apart in the crowded financial markets landscape. As Creative Director at Markit, I collaborated with the internal product team to deeply understand and elevate the core story and value propositions of the product. This led to the development of a central concept centered around the themes of "surfacing" and "providing color" in an otherwise opaque landscape. I then created a striking set of visuals that brought this concept to life, effectively capturing the essence of iBoxx’s impact on the market.
Website design
Splash page on the main markit.com marketing website to promote the campaign and summarise the iBoxx offering.
Infographics
Illustrations and infographics to quickly convey how the product helps to isolate and surface key information from a sea of data.
Event materials
Design of event materials for trade shows and hosted events.
Print design
Printed marketing and sales materials to promote the campaign.
Social media
Engaging social media visuals to further promote the campaign.
