Markit was widely recognized as one of the world’s leading financial data providers and one of the UK’s most successful startups, offering services that enhanced transparency, reduced financial risk, and improved efficiency, until its 2016 merger with IHS. As Senior Designer and later Creative Director at Markit, I played a pivotal role in creating and developing the company’s original brand guidelines, ensuring consistency and clarity across all touchpoints. Over the course of eight years, I implemented these guidelines across Markit's diverse product offerings and supported the integration of over 13 acquisitions and joint ventures. As the company grew from 300 to over 5,000 employees, I helped shape a cohesive brand identity that contributed to Markit's eventual merger with IHS, forming the new entity, IHS Markit.
Brand guidelines
A new visual identity based on client and competitor research and documented in a central brand book.
Website design
The Markit website went through many iterations during my time with the firm, from a very static, data and content-heavy site, through to a fully responsive and more value-driven approach that spoke clearly to the company's key offerings.
Nasdaq IPO promotion
Storyboarding and production of an animated file to promote Markit's 2014 Initial Public Offering on the large Nasdaq screen in Times Square and raise the company's profile.
Office branding
Extending the new identity throughout working spaces.
Event design
Creative direction across a wide range of global customer events and trade shows, from outlining event floor plans and wayfinding to the creation of interactive events experiences.
Print design
Print design for marketing and sales materials.
Then and now
Drag the line for a snapshot of the brand development.
