General System is an international technology company made up of world-class data scientists, engineers, and software developers, with a mission to unlock the full potential of machina data. The company sought to elevate its existing visual identity through a comprehensive redesign and development of their website, incorporating new visuals, videos, and animations. As Creative Director at SmallGiants.agency, I collaborated closely with the firm’s CMO to explore innovative ways to evolve their brand, enhance consistency, and promote the company more effectively. This included developing engaging animations, refining digital design, and improving the overall online user experience.
Website design
Elavating the user experience on the company website through the implementation of dynamic animations and interactivity to better representation this deep technology company.
Animation
From storyboards to illustration and production, full animations to more clearly convey the core company offering.
Print design
Print design for marketing and sales materials.
Social media
Engaging social media visuals based on comprehensive digital research to raise awareness of the brand, increase engagement and drive traffic to the new website.
