Versorium is a Vancouver-based energy startup, focused on supporting grid transition in Alberta by developing small power plants known as Distributed Energy Resource projects.
Versorium started out in 2022, looking to create a completely new identity to take the company to market. As Creative Director at SmallGiants, I partnered with the founders of the startup to outline the core value proposition, leading to the definition of a full brand and visual identity, including all sales and marketing materials, social media templates and complete marketing website design.
Brand guidelines
A new visual identity based on client and competitor research and documented in a central brand book.
Website design
Design of the company’s marketing website to promote the new startup, including navigation, hierarchy and front-end design.
Vehicle branding
Branding for the new fleet of company vehicles.
Power plant branding
Large-format branding for power installations across Vancouver.
Large-format advertising
Advertising in large formats across the Vancouver area.
Print design
Print design for marketing and sales materials.
Social media
Engaging social media visuals to help build the company profile.
