Pearlstone is a UK leading innovator in DSR technology and services, dedicated to ensuring the stability of the UK’s power grids by harnessing the power of distributed energy.
As Creative Director at SmallGiants.agency, I led our creative team in the revitalisation of Pearlstone's visual identity to clearly express the firm’s alternative approaches to energy provision and stand the company apart from the competition. The full website redesign and creation of new print and digital materials has helped elevate the company's identity, raising their profile and attracting additional new investment.
Brand guidelines
A new visual identity based on client and competitor research and documented in a central brand book.
Website design
Full redesign of the company website to more clearly highlight benefits and key features, with a focus on education users about DSR, while elaborating on the smart and no-investment solutions Pearlstone offers to smooth the customer journey of new visitors.
Print design
Applying the new brand to printed marketing and sales materials.
Social media
Engaging social media visuals based on comprehensive digital research to increase ROI.
Before and after
Drag the line for a snapshot of the brand development.
