Creative planning, direction and execution for the IHS Markit annual WPC event in Houston, Texas.

Creative direction
Product stand design
In-event animations
Printed materials
Promotional materials

WPC is a Houston-based annual IHS Markit event bringing together some of the industry's most prominent figures to provide a comprehensive outlook on the economy, energy transition and climate strategies. As Creative Director at Markit, I managed the design direction for this large-scale event to extend the core IHS Markit brand into a unique visual style that could be adapted all event touchpoints, including the main reception desk, event space way-finding and directional signage, huge product demonstration areas, and the in-conference stage design.

Main conference screens

The core conference visual identity displayed across large screens behind participants and speakers.



Reception desk

Attendess are welcomed by the large reception desk complete with full event branding.

Wayfinding signage

Full wayfinding and directional signage was created as part of the event experience to seamlessly guide attendees thorugh the venue.

Product demo designs

From small stands to full breakout booths, the event space was mapped out with branded interactive areas to educate and inform attendees about products and services.