Creative Direction and design for IHS Markit's annual Sibos trade booth in Sydney, Australia.

Creative direction

Product stand design

In-event animations

Printed materials

Promotional materials

Sibos is a global financial services conference held annually around the world in major cities, bringing together thousands of business leaders, decision makers and topic experts from across the financial ecosystem. As Creative Director at IHS Markit I was responsible for the design direction and identity for the 2018 Sydney event, coordinating with the stand designers to outline welcome areas, product demo spaces and breakout meeting areas, along with engaging and emersive physical interaction spaces and animations.

Booth design

The booth design extended the core IHS Markit brand into a unique, event-specific visual identity that was carried across the booth with full scale vector graphics and an embedded video screen.

"Agility Wall"

The "Agility Wall" encouraged attendees to interact in a physical space to answer questions around what "agility" meant to them in terms of business practices.

Print materials

The identity was extended across take-away print and promotional materials.

Breakout spaces

Private breakout spaces were created for more discreet meetings and conversations.

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