Accelex, a London-based global financial data firm, provides services that empower investors and servicers to efficiently acquire, extract, and analyze investment data. As Creative Director at SmallGiants.agency, I worked closely with the Accelex team to lead a comprehensive brand overhaul. This included crafting new messaging, designing a refreshed visual identity, redesigning the website, and implementing a unified digital marketing strategy. Together, we defined, designed, and rolled out the new brand across all sales and marketing materials. The project’s success significantly boosted Accelex’s market presence and brand value, enabling them to stand out in a competitive industry and secure Series A funding.
Brand guidelines
A new visual identity based on client and competitor research and documented in a central brand book.
Website design
Complete re-architecture and redesign of the company website to convey the new messaging, address the needs of different audience segments and reflect the new brand.
OOH branding
Large-format advertising across the London transport system.
Event materials
Interactive trade show booth design with animated video content.
Print design
Print design for marketing and sales materials.
Social media
Engaging social media visuals based on comprehensive digital research to raise awareness of the brand, increase engagement and drive traffic to the new website.
Before and after
Drag the line for a snapshot of the brand development.
