Wilshire is a Los Angeles-based global investment technology and advisory firm specializing in innovative investment solutions, consulting services and world-leading market indexes.
As Creative Director at SmallGiants agency, I led our creative team in an overhaul of Wilshire’s visual identity to elevate their brand presence across all touchpoints. Based on research and data, our team collaborated closely with Wilshire to outline an exciting new value proposition and visual identity, leading to the design and development of a new website and online applications to convey how the company’s investment management services help to create order out of chaos.
Brand guidelines
A new visual identity based on client and competitor research and documented in a central brand book.
Website design
Complete redesign and re-architecture of the existing website to reflect the new brand, the needs of different audience segments and provide relevant information across the user journey.
App design
Online tool allowing users to view and compare data across a range of indexes and timezones.
Product video
Award-winning animated video promoting Wilshire’s efforts to promote sustainable investing. Winner of two Web Excellence awards for "Video design and creation in Sustainability" and "Video creation in Banking & Finance".
Event materials
Interactive trade show booth design with animated video content.
Print design
Print design for marketing and sales materials.
Social media
Engaging social media visuals based on comprehensive digital research to raise awareness of the brand, increase engagement and drive traffic to the new website.
Before and after
Drag the line for a snapshot of the brand development.
