Rimes is an investment data and intelligence provider serving the entire investment chain through their award-winning data services and powerful investment intelligence platform. Rimes engaged SmallGiants to overhaul their visual identity in line with their new company direction, including a new management structure, acquisitions and business lines. As Creative Director at SmallGiants, I led the team in defining a new brand and visual identity for the firm based on their updated messaging and ambitions. This in turn led to a full redesign of all sales and marketing materials, website design and creation of product videos. This work led to an ongoing partnership to build the firm's profile, ultimately leading to their 2024 acquisition by “Five Arrows”.
Brand guidelines
A new visual identity based on client and competitor research and documented in a central brand book.
Website design
A complete overhaul of the company website to align with the new brand, cater to diverse audience segments and deliver relevant content throughout each customer touchpoint.
Product video
Engaging animated product explainer videos to communicate value proposition and benefits, including script development, storyboarding, custom illustrations and video production.
Event materials
Design of event materials for trade shows and hosted events.
Print design
Print design for marketing and sales materials.
Social media
Engaging social media visuals based on comprehensive digital research to increase ROI.
Then and now
Drag the line for a snapshot of the brand development.
