Verity is a New York-based leading provider of research management software, data, and analytics, that empowers investment managers to accelerate investment decisions.
My partnership with Verity was a continuation of a long-standing collaboration with the former company, MackeyRMS, for whom I managed the creative direction on a full rebrand and website redesign, leading to the company's 2021 merger with InsiderScore and the creation of Verity. Since the merger, my collaboration with Verity continued as Creative Director at SmallGiants.agency, helping to develop the newco brand across marketing collateral, digital advertising and event materials.
Brand guidelines
A new visual identity based on client and competitor research and documented in a central brand book.
Website design
Designs for web and landing pages across the new site, including animations and widgets.
OOH advertising
Large-format advertising in New York City.
Office branding
Extending the new identity throughout working spaces.
Print design
Print design for marketing and sales materials.
Social media
Engaging social media visuals based on comprehensive digital research to raise awareness of the brand, increase engagement and drive traffic to the new website.
