Macrobond is financial data firm providing access to macroeconomic and financial data, analytics tools, and collaboration features to help investors share and publish content.
As Creative Director at SmallGiants.agency, I worked closely with the Macrobond sales and marketing team to completely overhaul the company’s brand to craft a new value proposition, visual identity and website, based on research and data insights. The new framework was deployed across all touchpoints, helping to elevate the firm's visibility and ultimately leading to the 2023 acquisition by Francisco partners at 20x the company's valuation at the start of our work together.
Brand guidelines
A new visual identity based on client and competitor research and documented in a central brand book.
Website design
From structure and user journey to visuals and animations, a full website redesign to align with the new messaing and brand identity and cater to diverse audience segments, ensuring seamless user flows through the site.
Office space branding
Extending the new identity throughout working spaces
Event materials
Design of event materials for trade shows and hosted events.
Print design
Print design for marketing and sales materials.
Social media
Engaging social media visuals based on comprehensive digital research to increase ROI.
Then and now
Drag the line for a snapshot of the brand development.
