Berlin Media Relations, a New York-based public relations firm, specializes in enhancing its clients' profiles by maximizing media exposure across television, radio, print, and digital platforms. The firm enlisted my expertise to fully revamp and refresh their visual identity and website. Collaborating closely with the BMR team, we developed a modern, dynamic brand that truly reflected their media landscape. This included a complete overhaul of their branding and sales materials, a redesigned website, and the implementation of a new CMS-driven platform to streamline content management and updates.
Brand guidelines
A new visual identity based on client and competitor research and documented in a central brand book.
Website design
Full website redesign and re-architecture to convey the new brand, address the needs of different audience segments and provide relevant information across the user journey.
Then and now
Drag the line for a snapshot of the brand development.