Daphne is a sales enablement platform designed by alternative asset managers to standardize and scale private market data, making this asset class more accessible to a wider range of investors. As Creative Director at SmallGiants.agency, I led the creative team in shaping the firm's visual identity, aligning it with their refreshed messaging and enhanced value proposition. This involved creating comprehensive branding guidelines and designing a new website to effectively communicate Daphne’s mission and services.
Brand guidelines
A new visual identity based on client and competitor research and documented in a central brand book.
Website design
Re-architecture and redesign of the company website to reflect the new brand, address the needs of different audience segments and provide relevant information across the user journey.
Office branding
Extending the new identity throughout working spaces
Event materials
Interactive trade show booth design with animated video content.
Print design
Print design for marketing and sales materials.
Social media
Engaging social media visuals based on comprehensive digital research to raise awareness of the brand, increase engagement and drive traffic to the new website.
Before and after
Drag the line for a snapshot of the brand development.
