Haemech: Echoes of War is an epic fantasy and sci-fi series that blends mythos with mecha, harnessing contemporary technologies to engage users in the evolution of its unique intellectual property and ecosystem. Haemech partnered with SmallGiants to create an innovative brand that reflects its bold vision—a collision of medieval fantasy and space-opera mecha set against the backdrop of a gripping three-kingdom war saga. SmallGiants developed a strategic approach combining SEO research, value-driven messaging, and a sleek, immersive website to bring Haemech’s story to life. By aligning the visual identity with the intricate themes of justice, truth, and corruption, the result is a captivating platform that draws audiences in, leaving them eagerly anticipating the next chapter of this thrilling universe.
Brand guidelines
Documenting characters, compositions and visual assets in a central branding guidelines document.
Website design
The website was designed to captivate users with the rich lore of Haemech, seamlessly introducing them to its world through engaging narratives and dynamic design elements.
Trading cards
Trading card designs extending the universe into a physical game.
Comic book covers
Cover designs for a series of comic books expanding on the story.
OOH branding
Large-format advertising throughout the Hollywood area.
