Realm, based in London and Riyadh, is a digital engagement company with over 16 years of expertise in building online communities in Saudi Arabia. They integrate advanced technology with existing smart city infrastructure to create cohesive digital hubs that enhance community experiences. As Creative Director at SmallGiants.agency, I collaborated closely with with the team at Realm to help create a dynamic visual identity and company website that would effectively represent their brand and services, not only showcasing their innovative approach to digital engagement but also aligning with their overall branding strategy, resulting in a modern and visually compelling online presence.
Brand guidelines
A new visual identity based on client and competitor research and documented in a central brand book.
Website design
Design of a new website representing the core messaging and functionality of the smart communities application, including site architecture, imagery and animations.
Advertising
Large format advertising to promote the firm throughout Riyadh.
Print design
Print design for marketing and sales materials.
Social media
Engaging social media visuals based on comprehensive digital research to raise awareness of the brand, increase engagement and drive traffic to the new website.
