Hub.com is committed to transforming the investment management industry’s operations technology, guided by experienced financial services executives and thought leaders. The company sought to evolve its existing visual identity and marketing website to more effectively communicate its core value proposition and product offerings. As Creative Director at SmallGiants.agency, I collaborated closely with Hub’s marketing team to define key requirements, establish new visual styles, and reorganize product content for greater clarity. This process included refining the user journey to ensure a more intuitive and engaging website experience.
Brand guidelines
A new visual identity based on client and competitor research and documented in a central brand book.
Website design
Restructuring the website architecture to more clearly define and convey the company brand and messaging and create a clearer user journey to conversion.
Then and now
Drag the line for a snapshot of the brand development.
