Mackey was a leading New York-based provider of research management software, data, and analytics, that empowered investment managers to accelerate investment decisions.
I was engaged by Mackey in 2020 to collaborate with their messaging agency to visualise an entirely new way of expressing their core value proposition and offering. Together, we crafted a unique and engaging visual identity that would stand apart within the competitor landscape, ultimately leading to their 2021 merger with InsiderScore to create newco VerityRMS, with whom I continue to provide creative services to this day.
Brand guidelines
A new visual identity based on client and competitor research and documented in a central brand book.
Website design
The updated website design moved away from the very functional descriptions of industry solutions to a more aspirational tone that directly addressed the ways in which Mackey would make its clients' lives easier.
Product video
Storyboard, graphics, and full video production to support and promote the launch of the new brand across online and social channels.
Client giveaway package
Design of packaging and promotional item branding as part of a client giveaway promotion.
Print design
Print design for marketing and sales materials.
Social media
Engaging social media visuals to promote the new brand across digital channels.
Then and now
Drag the line to compare where we started to see how far we've come.
