Vidrio Financial is a managed data services and portfolio management platform for institutional investors who allocate to hedge funds, private capital markets and traditional asset classes.
I was originally engaged by Vidrio's CMO in 2020 to help vitalise the firm's brand, refresh their website and elevate the company messaging. Since then, as Creative Director at SmallGiants I have continued to assist in the development and management of the Vidrio brand across all design touchpoints, from print and event materials through to social media, email and landing page design.
Brand guidelines
A new visual identity based on client and competitor research and documented in a central brand book.
Website redesign + development
Full design and development of the website complete with animations and CMS.
Print design
Print design for marketing and sales materials.
Social media
Engaging social media visuals based on comprehensive digital research to raise awareness of the brand, increase engagement and drive traffic to the new website.
Then and now
Drag the line for a snapshot of the brand development.
