Vixio is a leading provider of regulatory and business intelligence, dedicated to enhancing compliance for payments organisations with monitoring, insights and data tools.
Vixio called on SmallGiants’ services to support their global re-positioning after being acquired by Perwyn, a European private equity investor. As Creative Director at SmallGiants, I collaborated closely with the Vixio marketing team to develop a new brand and visual identity, re-architect and develop the company website, and provide strong, consistent growth foundations through the auditing and optimisation of their CRM and marketing automation systems.
Brand guidelines
A new visual identity based on client and competitor research and documented in a central brand book.
Website design
Full re-architecture and redesign of the company website to reflect the new brand, address the needs of different audience segments and surface key information to users.
Product video
Production of a new company video, from script development and storyboarding through to illustrations, animations and video production.
Print design
Print design for marketing and sales materials.
Social media
Engaging social media visuals based on comprehensive digital research to raise awareness of the brand, increase engagement and drive traffic to the new website.
Then and now
Drag the line for a snapshot of the brand development.
